The New “We” Culture @ Microsoft

March 21, 2005


If you want to know whether Microsoft “get’s it” or not, take a look at one of Robert Scoble’s entries from yesterday. He is excited that Microsoft is developing a “we” culture rather than a “they” culture. That was one of the biggest take-aways I had from last week’s trip into “the belly of the beast.” And now Scoble is highlighting this change in spades. I would note that Scoble is not the only voice at Microsoft, but he is one of the newest and most respected. There are folks at Microsoft that are still comfortable in the us/them patterns that have flourished for over a decade. But if you want to see some changes in the tone of the dialog, I would urge each of you to follow Scoble’s blog – if you can keep up with the volume that he processes each day!




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