Microsoft and the iPod Halo Effect

July 29, 2005


In a recent Wall Street analyst briefing (documented in a New York Times article), Microsoft executives delivered their case for why Microsoft should be considered a growth stock. But one of the most interesting comments was made by Will Poole, the Microsoft executive in charge of desktop systems. He said that Apple has experienced an iPod “halo effect” which has enabled them to go after the PC users who have previously relied upon Microsoft products.

So what is this “halo effect.” Is this the impact of an other-worldly, angelic figure (Steve Jobs???), or is this the sound of Microsoft being fragged by a denizon of Halo 2?




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