Apple’s Big Splash – But How Much Water Displaced?

September 7, 2005

Entertainment, Music, Technology

Apple made their big announcement today. Here are the short highlights:

  • The iTunes phone was released. It is a Moto ROKR. It has a fixed memory size. And a sizable price tag. And it is only available from Cingular. Drats! I wonder if it will be a big seller. Somehow, I don’t think so. The price tag is too high and the memory is too limited. Most folks will see this price point and lust for the Nano instead. Strangely enough, it’s not called the iPhone or even the iTunes Phone. It is iTunes on a mobile device. They are leaving the branding to Cingular and Moto. So we will all call it the ROKR.
  • The iPod Nano was released. It will hold 1,000 songs (4GB of storage). It is ultra-sleek. And its price starts at $199. This will force the Shuffle price down even further. Boy, the iPod product line is getting rather crowded. BTW, I used the Nano photo because I think the Nano is such a sleek, sweet design – and the phone is just what everyone predicted anyway.
  • There is a new version of iTunes (v5.0). Most of the changes are to support the new iPod models (phone and Nano). But there are some nice visual touches and eye candy for existing users. I wonder if they’ve revamped the DRM scheme again. I’ll research and let you know.

There will be a whole lot more to write tomorrow. In the meantime, I’ve got to run off and finish some chores…




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